SOFT SAVING AND THE VALUE OF TIME FOR GEN Z

Soft Saving and the Value of Time for Gen Z

A New Kind of Wealth: Gen Z Is Rewriting the RulesFor decades, economic success adhered to an acquainted pattern: gain steadily, save boldy, buy a home, and plan for retired life. But Gen Z is coming close to cash with a fresh viewpoint. Instead of focusing entirely on long-term buildup, this generation is focusing on balance, well-being, and i

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